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Defining Rendering.

Autodesk defines Rendering as “the process of generating an image from a model by means of computer software. Rendering is used in architecture, simulators, video games, movies and television visual effects and design visualization. Rendering, the last step in an animation process, gives the final appearance to the models and animation with visual effects such as shading, texture-mapping, shadows, reflections and motion blurs.”

Source: dezeen Hyper-realistic renderings by designer Michael Samoriz depict a cafe proposed for Ukraine

Source: dezeen
Hyper-realistic renderings by designer Michael Samoriz depict a cafe proposed for Ukraine.

 

Basically, Rendering is the process of creating a realistic depiction of  the proposed structure’s final appearance and behaviors.

Below gives an example of photo-realistic Rendering.

Project: ImagineHouse
Designed by: A. Masow Design Studio
Location: The hillside in Kazakhstan.
Source: Dezeen

These renderings show the design aesthetics, environmental/individual interaction, textures, light, shade, landscape and material realism up close before construction starts.

Architect Almasov Aibek modelled the building in 3ds Max during the design process, then used Adobe Photoshop to create the life-like presentation images.

dezeen_ImagineHouse-by-A-Masow-Design-Studio_ss_1

dezeen_ImagineHouse-by-A-Masow-Design-Studio_ss_2

dezeen_ImagineHouse-by-A-Masow-Design-Studio_ss_3

 

Why do engineers use Renderings?

An effective visualization can help your firm, clients, government agencies, and community stakeholders assess the impact of a civil engineering project on surrounding areas, and see how it will perform in context.

Autodesk visualization software helps you to:

  • Explore design alternatives more clearly and accurately
  • Validate designs through visual simulations, so you can detect errors earlier, when they are less costly to fix
  • Communicate design intent during planning, zoning, and public involvement meetings.

Moreover, some other reasons are:

  • Renderings are used for marketing, presentation and design analysis purposes.
  • For competitions, clients and press.
  • It allows one to carefully study the structure’s appearance.
  • It is a simple and easy communication tool that translates to everyone efficiently.
  • According to architectural visualisation artist Peter Guthrie. “It allows for greater conversation about the built environment,” he says in this interview. “Most people are familiar with computer images but would find it harder to interpret a line drawing.”

Renderings Intent Examples.

Fiction.

Source: dezeen Seattle studio Olson Kundig Architects has produced visualisations imagining the fictional scenes before and after a freight train carrying toxic chemicals haphazardly plunged into a lake where artist Jack Daws was building a house on stilts

Source: dezeen
Seattle studio Olson Kundig Architects has produced visualisations imagining the fictional scenes before and after a freight train carrying toxic chemicals haphazardly plunged into a lake where artist Jack Daws was building a house on stilts.

 

Futuristic

Source: dezeen Architectural rendering studio Hayes Davidson envisages how London's skyline might look in 20 years time

Source: dezeen
Architectural rendering studio Hayes Davidson envisages how London’s skyline might look in 20 years time

 

Realistic

Source: dezeen  According to a leading CGI artist,  the images in most kitchen, bathroom and bedroom catalogues are computer-generated but "no-one has realised",

Source: dezeen
According to a leading CGI artist,
the images in most kitchen, bathroom and bedroom catalogues are computer-generated but “no-one has realised”,

 

 

References

Engineering Design Software – Design Visualization – Autodesk. (n.d.). Retrieved from http://usa.autodesk.com/adsk/servlet/index?siteID=123112&id=9950110

ImagineHouse by A.Masow Design Studio. (n.d.). Retrieved from http://www.dezeen.com/2013/08/31/imaginehouse-by-a-masow-design-studio/

Interview with Peter Guthrie on hyper-realistic visualisations. (n.d.). Retrieved from http://www.dezeen.com/2013/10/20/peter-guthrie-on-hyper-realistic-visualisations/

London’s future skyline captured in new visualiations. (n.d.). Retrieved from http://www.dezeen.com/2014/01/24/londons-future-skyline-captured-new-visualiations/

“No-one has realised” that most catalogue images are renderings. (n.d.). Retrieved from http://www.dezeen.com/2013/11/27/cgi-renderings-for-catalogue-images/

Olson Kundig imagines a house on stilts above a polluted lake. (n.d.). Retrieved from http://www.dezeen.com/2014/01/30/olson-kundig-jack-daws-house-on-stilts-polluted-lake/

Rendering Software – What Is Rendering – Autodesk. (n.d.). Retrieved from http://usa.autodesk.com/adsk/servlet/item?id=17940930&siteID=123112

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