Autodesk, Autodesk visualization software, Defining Rendering, design visualization, engineering, Hyper-realistic renderings, ImagineHouse, Jack Daws, Rendering, visual effects, Visualization Engineering
Autodesk defines Rendering as “the process of generating an image from a model by means of computer software. Rendering is used in architecture, simulators, video games, movies and television visual effects and design visualization. Rendering, the last step in an animation process, gives the final appearance to the models and animation with visual effects such as shading, texture-mapping, shadows, reflections and motion blurs.”
Basically, Rendering is the process of creating a realistic depiction of the proposed structure’s final appearance and behaviors.
Below gives an example of photo-realistic Rendering.Project: ImagineHouse Designed by: A. Masow Design Studio Location: The hillside in Kazakhstan. Source: Dezeen
These renderings show the design aesthetics, environmental/individual interaction, textures, light, shade, landscape and material realism up close before construction starts.
Architect Almasov Aibek modelled the building in 3ds Max during the design process, then used Adobe Photoshop to create the life-like presentation images.
Why do engineers use Renderings?
An effective visualization can help your firm, clients, government agencies, and community stakeholders assess the impact of a civil engineering project on surrounding areas, and see how it will perform in context.
Autodesk visualization software helps you to:
- Explore design alternatives more clearly and accurately
- Validate designs through visual simulations, so you can detect errors earlier, when they are less costly to fix
- Communicate design intent during planning, zoning, and public involvement meetings.
Moreover, some other reasons are:
- Renderings are used for marketing, presentation and design analysis purposes.
- For competitions, clients and press.
- It allows one to carefully study the structure’s appearance.
- It is a simple and easy communication tool that translates to everyone efficiently.
- According to architectural visualisation artist Peter Guthrie. “It allows for greater conversation about the built environment,” he says in this interview. “Most people are familiar with computer images but would find it harder to interpret a line drawing.”
Renderings Intent Examples.
Engineering Design Software – Design Visualization – Autodesk. (n.d.). Retrieved from http://usa.autodesk.com/adsk/servlet/index?siteID=123112&id=9950110
ImagineHouse by A.Masow Design Studio. (n.d.). Retrieved from http://www.dezeen.com/2013/08/31/imaginehouse-by-a-masow-design-studio/
Interview with Peter Guthrie on hyper-realistic visualisations. (n.d.). Retrieved from http://www.dezeen.com/2013/10/20/peter-guthrie-on-hyper-realistic-visualisations/
London’s future skyline captured in new visualiations. (n.d.). Retrieved from http://www.dezeen.com/2014/01/24/londons-future-skyline-captured-new-visualiations/
“No-one has realised” that most catalogue images are renderings. (n.d.). Retrieved from http://www.dezeen.com/2013/11/27/cgi-renderings-for-catalogue-images/
Olson Kundig imagines a house on stilts above a polluted lake. (n.d.). Retrieved from http://www.dezeen.com/2014/01/30/olson-kundig-jack-daws-house-on-stilts-polluted-lake/
Rendering Software – What Is Rendering – Autodesk. (n.d.). Retrieved from http://usa.autodesk.com/adsk/servlet/item?id=17940930&siteID=123112